Hello, I’m Soulaimane Echemmali, founder of One Prose and a SEO expert with over 8 years of experience. In Tangier, I’ve supported dozens of local and international companies in their digital transformation. What I’ve learned over the years is that good SEO isn’t just about techniques: it’s a personalized strategy that understands your market, your customers, and your goals.
Why Choose an SEO Agency in Tangier for Your Business?
Tangier is no longer just a geographic crossroads between Europe and Africa. It has become a dynamic economic hub where local businesses compete with innovation to capture online attention. Choosing a web positioning agency in Tangier like One Prose means selecting a partner who intimately knows the local economic landscape, the cultural and linguistic specificities of the region.
At One Prose, we don’t settle for applying standard formulas. We analyze your sector, study your direct competitors in Tangier and throughout Morocco, and build a web positioning strategy in Tangier that generates qualified traffic and real conversions.
The Advantages of Local SEO Expertise in Tangier
Working with a locally-based Tangier SEO expert presents concrete advantages. Geographic proximity facilitates direct exchanges. When you have an urgent question, we’re there, available in the same time zone, speaking your language and understanding your context.
Our knowledge of the Tangier market allows us to identify opportunities that other agencies might overlook. Certain local keywords in Darija or specific queries from Morocco’s Northern region can generate valuable traffic. We also know how to optimize your presence for geolocated searches, essential for local businesses, restaurants, clinics, or real estate agencies in Tangier.
Our local network gives us access to strategic partnerships for quality link building, with recognized Moroccan sites relevant to your sector.
SEO vs SEM: Investing in Organic Positioning for Lasting ROI
I’m often asked this question: “Is it better to invest in SEO or Google Ads?” My answer is always nuanced. However, if you’re looking for lasting return on investment and organic growth, web positioning is essential.
SEM offers you immediate visibility, but as soon as you stop paying, your traffic evaporates. On the contrary, a well-executed SEO optimization strategy in Tangier builds permanent digital assets. Your optimized content continues to attract qualified traffic month after month, year after year, without recurring advertising costs.
At One Prose, we have clients who today generate 70% of their revenue thanks to the organic traffic we’ve developed together. That’s the true power of SEO: exponential growth based on the trust Google grants your site.
Our SEO Services in Tangier: A 360° Positioning Approach
At One Prose, we don’t do SEO halfway. My approach is based on a holistic vision of web positioning, where every technical, editorial, and strategic element works in synergy to maximize your visibility.
Complete Technical and Strategic SEO Audit
Everything begins with a precise diagnosis. I personally conduct an exhaustive technical and strategic audit of your website. This audit examines the technical structure, loading speed, Google indexing, internal linking quality, information architecture, and the state of your backlink profile.
I manually analyze your Search Console and Google Analytics data to identify true growth opportunities. I look for pages that receive impressions but few clicks, keywords where you’re on page 2, or indexing problems that hinder your visibility.
This initial audit allows me to propose a clear roadmap, with actions prioritized according to their potential impact. You know exactly where we’re going and why.
On-Page Optimization: Structure, Content and User Experience
On-page optimization is the heart of every successful SEO strategy. We work on three pillars: technical structure, quality content, and user experience.
We optimize your title tags and meta descriptions to maximize your click-through rate, structure your content with coherent hierarchy, create clear and descriptive URLs, and implement structured data that helps Google better understand your content.
For content, we create or rewrite your texts to precisely answer your customers’ search intentions. Each page is optimized around strategic keywords, maintaining a natural and engaging tone. I especially insist on semantic richness, because Google values content that brings real value.
SEO Off-Page: Link Building and Quality Backlink Strategy
Link building remains an important ranking factor. At One Prose, we always prioritize quality over quantity. My strategy is based on identifying relevant partner sites with true domain authority, and creating valuable content that naturally deserves to be shared.
I also work on local link building, establishing partnerships with Moroccan media and local institutions. This geolocated approach particularly reinforces your local SEO in Tangier.
I categorically reject Black Hat SEO practices like massive link buying. These techniques expose your site to Google penalties. With One Prose, you build solid and lasting authority.
Local SEO in Tangier: Google My Business and Geolocated Searches
If you have a business, medical practice, real estate agency, or any establishment in Tangier, local SEO is your best ally. More than 46% of Google searches have local intent, and 76% of people who perform a local search visit the establishment within 24 hours.
We optimize your Google My Business listing with attention: professional photos, updated hours, precise categories, optimized description with your local keywords, and authentic review strategy. Reviews are crucial for your Local Pack ranking.
We also work on local citations to ensure consistency of your information across all directories. We create localized content mentioning the Tangier neighborhoods you serve, local events, and the specificities of your offer for the Tangier market.
International SEO: Multilingual Optimization for the Global Market
Tangier attracts numerous companies targeting both the Moroccan market and the European and African markets. One Prose supports you in your international SEO strategy by optimizing your site for multiple languages.
We respect best practices: hreflang tags, URLs structured by language, professionally translated content, and cultural adaptation of your messages. Each market has its own search behaviors and specific keywords.
Our SEO Methodology: From Analysis to Performance
At One Prose, we follow a four-phase methodology that guarantees measurable results and transparent support.
Phase 1: Keyword Research and Competitive Analysis
Every effective SEO strategy begins with deep keyword research. I combine quantitative data and qualitative analysis to identify the most promising opportunities.
I identify high-volume keywords, distinguishing informational, navigational, and transactional queries. Competitive analysis allows me to identify underexploited niches and differentiation opportunities.
I prioritize a balanced approach between competitive high-traffic keywords and more specific long-tail keywords, which have a much higher conversion rate.
Phase 2: Technical Optimization and Site Architecture
Technical optimization is the foundation of your visibility. We optimize source code to accelerate loading time, compress images, implement an efficient cache system, and configure a CDN if necessary.
We review your site architecture to facilitate navigation and optimize internal linking. Each page should be accessible within a maximum of three clicks, and important pages receive maximum SEO link juice.
We correct all technical problems: 404 errors, duplicate content, optimized XML sitemap, properly configured robots.txt file, and HTTPS protocol implementation.
Phase 3: SEO-Friendly Content Creation and Engagement
Content is the fuel of your strategy. We create content that pleases Google and captivates your visitors. Our process begins with search intent analysis to adapt the format to what the user truly expects.
We structure each article with descriptive subheadings, short paragraphs, and naturally integrate your keywords without over-optimization. We prioritize deep content that exhaustively answers a problem, enriched with quantified data and concrete examples.
Phase 4: Monitoring, Reporting and Continuous Adjustments
SEO is a continuous improvement process. Each month, you receive a detailed report presenting your key indicators: organic traffic evolution, keyword positioning, conversion rate, and backlinks acquired.
Beyond the numbers, I analyze this data to explain what works and what our next priority actions are. We organize regular meetings to adjust our strategy according to your market evolution.
SEO and GEO: Optimization for Google and AI Engines
Artificial intelligence is revolutionizing web positioning, and at One Prose, we’re at the forefront of this transformation. We don’t just optimize for Google, but also for new conversational AI engines like ChatGPT, Gemini, Perplexity, and Claude. This innovative approach called GEO (Generative Engine Optimization) positions you where your future clients search for information: in answers generated by artificial intelligence.
How to Be Discovered by ChatGPT, Gemini and AI Engines
Conversational search engines work differently than Google. They don’t just display links: they generate direct answers by synthesizing information found on the web. To be cited by these AIs, your content must be structured, authoritative, and provide clear and verifiable value.
At One Prose, we optimize your digital presence so that your company is the preferred source when ChatGPT or Gemini answers questions in your area of expertise. This includes optimizing your structured data, creating content in question-answer format, establishing your authority through citations and quality backlinks, and clarity of your information (NAP, services, expertise).
This dual SEO + GEO optimization gives you a considerable competitive advantage, because you capture traffic from traditional engines AND from AI assistants that are rapidly gaining popularity, particularly among younger generations.
How AI Transforms SEO Strategies in Tangier
Google massively uses AI through RankBrain and BERT to understand the intent behind each search. This means Google no longer simply matches keywords, it truly understands the meaning of queries and the context in which they’re formulated.
We create content that responds to entities and concepts, not just isolated keywords. AI allows us to predict emerging search trends, identify questions your customers will ask tomorrow, and optimize your strategy accordingly.
With the emergence of conversational engines, we optimize your content for natural language queries and featured snippets. Being in position zero on Google means capturing the majority of traffic and maximizing your visibility to users seeking quick and reliable answers.
AI Tools for Semantic Analysis and Keyword Research
I use AI tools daily that multiply our effectiveness. These technologies don’t replace human expertise, they augment it and allow us to analyze volumes of data impossible to process manually.
For keyword research, we use tools that analyze millions of queries to identify unexploited opportunities and high-potential niches. For semantic analysis, we employ NLP (Natural Language Processing) technologies that examine the best-positioned content and identify the terms, concepts, and entities you absolutely must cover to be competitive.
We also use AI for technical optimization, automatic detection of indexing problems, and real-time competitive analysis. This way you’re always informed of opportunities and threats in your environment, allowing you to react quickly to market evolutions.
Industry Sectors: SEO Expertise by Industry in Tangier
I’ve developed deep sectoral expertise that allows me to quickly understand the specific challenges of your profession.
SEO for Medical and Healthcare Sector
The medical sector has unique SEO specificities. We’ve supported several clinics and medical practices in Tangier to develop their visibility while respecting Google’s E-E-A-T criteria.
We massively optimize local SEO: your Google My Business listing becomes your best 24/7 salesperson. We create educational content about the pathologies you treat, answering potential patients’ questions.
We highlight your diplomas, publications, and affiliations, and structure your pages with appropriate structured data so Google understands your legitimacy.
Positioning for Real Estate and Construction Sector in Tangier
The real estate sector is very competitive online, but also very profitable when you optimize your digital presence well. Our real estate strategy combines ultra-targeted local SEO neighborhood by neighborhood, creation of optimized pages for each property type, and informative content that positions your agency as an expert.
We optimize your property listings so they rank individually. Each listing becomes a potential entry point, maximizing your opportunities to be found by qualified buyers.
E-commerce SEO: Shopify, WooCommerce and Prestashop
Online commerce is exploding in Morocco. We master the SEO specificities of the main e-commerce platforms. For WooCommerce, we optimize category architecture and create detailed product sheets that rank in transactional queries.
For Shopify, we leverage native functionalities while compensating for its SEO limitations. For Prestashop, we work on often-neglected technical optimization: clean URLs, duplicate content elimination, and intelligent internal linking.
SEO Optimization for Tourism and Hospitality
Tangier is an important tourist destination. For hotel establishments, our strategy is based on optimizing your Google My Business presence and creating content that responds to different phases of the customer journey.
We work on the visual aspect with optimized photos and content about local experiences. For restaurants, local SEO is key with appetizing photos, an updated menu, and a review strategy that highlights your cuisine.
Case Studies: Our SEO Success Stories in Tangier and Morocco
Client Case 1: Dental Clinic – 250% Increase in Organic Traffic
A dental clinic in Malabata was generating fewer than five monthly inquiries via the Internet. After our intervention (technical optimization, creation of specialized content, local SEO), organic traffic went from 320 to 1,120 monthly visits in eight months.
Appointment requests exploded from 5 to 38 per month. The clinic now appears in position 1 of the Local Pack for “dentist Tangier.” The ROI is spectacular: 12 dirhams generated for every dirham invested.
Client Case 2: Fashion E-commerce – Top 3 Positioning for 45 Keywords
An online ready-to-wear store was only generating 10 monthly sales via organic traffic. After rebuilding the architecture, creating unique product sheets, and implementing a content strategy, the store ranks in the top 3 for 45 strategic keywords.
Organic traffic exploded from 430 to 4,680 monthly visits. Organic sales went from 10 to 127 per month, allowing a 60% reduction in advertising budget while tripling revenue.
Rates and SEO Packages Adapted for Tangier Businesses
At One Prose, we believe in transparent pricing adapted to the economic reality of Tangier businesses.
SEO Starter Package for SMEs and Startups
The Starter package is designed for small businesses starting their online presence. It includes an initial audit, optimization of 10 strategic pages, targeted keyword research, Google My Business optimization, creation of one monthly article, and monthly reporting.
Investment: between 4,000 and 6,000 dirhams monthly, no commitment.
SEO Pro Package for Growing Businesses
The Pro package is our most popular formula. It includes everything in Starter, plus optimization of 30 pages, acquisition of 5 monthly backlinks, 4 articles per month, advanced technical optimization, and monthly competitive analysis.
Investment: between 8,000 and 15,000 dirhams monthly, no commitment.
SEO Premium Package: National and International Strategy
The Premium package is our complete offer for ambitious companies. It includes personalized strategy, unlimited optimization, 15 to 25 premium monthly backlinks, 8 to 12 long-form content pieces, multilingual optimization, and permanent technical support.
Investment: from 20,000 dirhams monthly, no commitment.
FAQ: Your Questions About Web Positioning in Tangier
How long does it take to see SEO results?
SEO is not a sprint, it’s a marathon. First visible results between 2 and 4 months for less competitive keywords. Significant results between 6 and 9 months with top 10 positioning for your main keywords. Optimal results after 12 to 18 months with dominant positions and organic traffic becoming your main channel.
These timelines vary depending on your site’s age, your sector’s competitiveness, and invested resources. The first months lay the foundation, then results accelerate exponentially.
What’s the difference between local SEO and national SEO?
Local SEO targets geolocated searches in your area of influence. It’s relevant if you have a physical establishment in Tangier. Techniques include Google My Business, local citations, geolocated content, and backlinks from local sites.
National SEO targets all of Morocco. It’s necessary for e-commerce, remote services, or brands seeking national recognition. I often recommend a hybrid approach: solid local SEO base complemented by progressive national expansion.
Does SEO work for all businesses?
Yes, categorically. But the return varies depending on your business model. SEO is particularly powerful for local B2C businesses, e-commerce, B2B companies, and liberal professions.
However, for strong impulse products or microscopic markets, other channels may be more relevant. My role at One Prose is to tell you the truth about what SEO can do for your specific business.
How to measure the ROI of an SEO campaign?
We track traffic indicators, measure conversions (contact requests, calls, purchases), calculate the value of organic traffic, and evaluate savings made on paid traffic.
Example: if your traffic generates 50 monthly requests, with 30% conversion and 5,000 dirhams average value, you generate 75,000 dirhams monthly. Per year: 900,000 dirhams. For an investment of 120,000 dirhams annually, your ROI is 650%.
What is the Best SEO Agency in Tangier?
The best SEO agency in Tangier depends on several essential factors specific to your company. First, you should consider the agency’s sectoral experience in your area of activity, their proven results with concrete and measurable case studies, and their methodological transparency avoiding risky Black Hat SEO practices. Deep knowledge of the local Tangier market is crucial for optimizing your local SEO and your Google My Business presence.
Prioritize an agency that offers fluid and available communication, proposes a personalized approach instead of standardized solutions, and provides regular reporting with clear ROI measurement. Finally, in 2026, the integration of artificial intelligence technologies in SEO analysis and optimization is an important advantage. In summary, the best agency for you is one that combines technical expertise, total transparency, knowledge of the Moroccan context, and demonstrated ability to generate results aligned with your specific business objectives.
You’ve reached the end of this article. I hope I’ve convinced you that web positioning is a major strategic investment and that choosing the right partner makes all the difference.
At One Prose, I don’t offer standardized services. I support entrepreneurs who want to transform their online presence into a true commercial asset. Each strategy is unique, designed for your market and your goals.
If you’re ready to seriously invest in your digital visibility, if you’re looking for a transparent partner and want measurable results, then we should talk.
Contact me directly via our One Prose website, or call us. We’ll schedule a first exchange during which I’ll analyze your situation, your goals, and the SEO strategy that could transform your business.
This first exchange is without commitment. My goal is to understand if we can truly help you. If so, I’ll propose a clear roadmap. If not, I’ll guide you toward appropriate solutions.
For more than ten years, I’ve seen dozens of Tangier businesses transform their trajectory thanks to SEO. Some clients have doubled their revenue, others have been able to hire, others have conquered previously inaccessible markets.
Your business deserves the same visibility and success. Don’t let your competitors continue to capture the clients that should be yours.
See you soon,
Soulaimane Echemmali
Founder & SEO Expert
One Prose – SEO Agency in Tangier
One Prose is your trusted partner for web positioning in Tangier. We help Moroccan businesses dominate their market thanks to proven, transparent, and results-oriented SEO strategies.
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